Timing is Everything — Send Emails for Maximum Engagement
Sending your email when recipients are most likely to open it drives higher deliverability, engagement, and marketing ROI. Even the best email can fail if it lands in an inbox at the wrong time. To get your message read, not buried, understanding email timing strategy is essential.
What the Data Says (2025 Email Benchmarks)
Tuesday–Thursday mornings (8–10 AM) have the highest open rates across industries. (Source: Litmus, 2025).
Emails sent between 10–11 AM generate 36% more clicks than those sent later in the day. (Source: Constant Contact Internal Data, 2025).
Avoid Mondays and Fridays—Mondays are crowded, and Fridays are often mentally “checked out” days.
Best Times to Reach Real Estate Agents
Weekdays, not weekends. Agents are most responsive on Tuesday-Thursday. Mondays are often busy, and Fridays are more about showings and weekend prep.
Typically mornings win, most agents check email early, so schedule your send between 8-10 AM, local to their time zone. Try to avoid late afternoons after 3 PM, your email risks getting ignored or saved “for later” (which often means never).
Time of Day: Morning hours, specifically between 8 AM and 11 AM, often see higher engagement, especially for B2B professionals, as they tend to check emails at the start of their workday. Lunchtime (around 12-1 PM) and early afternoon (1-3 PM) are also effective.
Pro Tip: Use Automation to Nail Timing. With TourFactory’s Constant Contact integration, you can:
> Schedule campaigns based on your audience’s local time zone
> Send automatically when users are most likely to open
> Trigger follow-ups for unopened emails (great for sending photo delivery reminders!)
Bonus Tip: Combine Timing + Personalization here is an example:
> Send “Happy Listing Day!” messages on the day an agent’s property goes live.
> Schedule reminders mid-week when agents are planning next week’s shoots.
Agent-Specific Timing Considerations
Morning for B2B: Agents, as professionals, are likely to be responsive to emails sent during business hours. Consider sending emails in the morning (e.g., 9-11 AM) when they are likely to be reviewing their inbox.
Mid-Week Momentum: Tuesday, Wednesday, and Thursday can be ideal for emails regarding open houses or market updates, aligning with agent routines as the week progresses.
Tailored for the Audience: If your audience has specific preferences, such as checking emails on mobile devices outside of work hours, late afternoon or early evening may be more effective.
Strategies for Success:
A/B Testing: The most reliable method for determining the best time to send emails to your specific audience is to conduct A/B tests. This involves sending emails at different times and analyzing performance metrics such as open rates, click-through rates, and conversions. Consider sending a survey: it directly asks the audience for preferences.
Email Marketing Tools: Platforms like Constant Contact offer features like audience segmentation, analytics, and automated scheduling to help optimize email timing and personalize messages based on subscriber behavior.
Personalization: Personalizing emails, beyond just using the recipient’s name, can significantly boost engagement and conversions.
Focus on Quality: Regardless of timing, engaging subject lines, concise content, and a strong call-to-action are vital for success.
Consider Time Zones: If your audience spans multiple time zones, adjust sending times accordingly. Some tools offer automated time zone adjustments.
Final Takeaways
Mastering the art of email timing can dramatically improve your email performance. When your message lands at just the right moment, it feels less like marketing— and more like help. General best practices and industry trends offer guidance, testing and analyzing your audience’s behavior remain the most effective approach to optimizing email sending times for maximum agent engagement.
TourFactory’s email marketing tools give you the precision you need to hit send with confidence. With features like time zone-based scheduling and automated follow-ups, you can send smarter and stand out in the inbox.
