Email is still one of the most effective tools in your marketing toolbox—and when you’re a real estate media professional, it’s your direct line to the people who need you most: agents and brokers. But many media pros hit “send” without a clear strategy or fall into the trap of writing emails that sound too generic, too formal, or too much like a sales pitch.
The truth is, a well-written email—especially one that speaks to an agent’s goals—can lead directly to more booked listing shoots. The key? Keep it simple, helpful, and visual.
Below are three plug-and-play email templates you can use (and customize) to book more business, introduce new services, and turn one-time agents into repeat clients.
Template #1: Introduce Yourself to a New Agent
This is perfect if you’ve met an agent at an open house, networking event, or were referred by a mutual contact. The goal is to position yourself as a helpful local expert—without sounding pushy.
Subject Line:
Need a trusted media partner for your listings?
Email Body:
Hi [Agent First Name],
I’m [Your Name], a real estate photographer and media provider working right here in [City/Area]. I specialize in helping agents like you market listings with high-quality photos, drone shots, and video content that sells homes faster.
If you’re ever in need of fast turnarounds, professional visuals, or want to try something new like virtual twilight or staging—I’d love to be a resource for you.
Here’s a quick sample of my work:
👉 [Insert Link to Portfolio or TourFactory page]
If you’ve got a listing coming up, let me know how I can help!
Best,
[Your Name]
[Phone Number]
[Link to Website or Booking Page]
Why This Works: It’s short, personal, and framed as helpful—not salesy. You’re not pushing your services, you’re offering support—and giving them a link they can easily click when they’re ready.
Template #2: Promote a New or Seasonal Service
Use this email to announce something new—like adding video, launching a limited-time discount, or offering a seasonal media package.
Subject Line:
Now Offering Twilight Shoots—Perfect for Spring Listings 🌇
Email Body:
Hi [Agent First Name],
Spring listings are heating up—and now’s the perfect time to make your next one stand out. I’m now offering twilight photo sessions and virtual twilight editing to give your listings that luxury edge.
These are great for:
- Highlighting outdoor features like patios and pools
- Making listings feel warm and high-end
- Standing out on social media and MLS
👉 Check out some recent twilight examples here: [Insert Link]
Let me know if you have any upcoming listings where you’d like to give this a try. I have a few slots open this week and next!
Talk soon,
[Your Name]
[Phone Number]
[Booking Link or CTA Button]
Why This Works: It’s timely, gives clear value, and uses bullet points for easy scanning. It also keeps the focus on how the service helps the agent sell—not just what you’re offering.
Template #3: Follow-Up with a Past Client
This email is great for turning one-time clients into repeat business. The tone is warm and appreciative, with a subtle prompt to re-engage.
Subject Line:
Loved working on [Property Address]—Want to team up again?
Email Body:
Hi [Agent First Name],
Just wanted to say thanks again for having me shoot [Property Address]! That was a beautiful listing, and I hope everything went smoothly on your end.
If you’ve got more listings coming up this season, I’d love to help out again—photos, drone, video, virtual staging—whatever you need to get it sold quickly.
Here’s a quick refresh of my latest media work:
👉 [Insert Link to Portfolio or New Listings]
Let me know if there’s anything I can do to support your next launch!
All the best,
[Your Name]
[Phone Number]
[Your TourFactory Page or Website]
Why This Works: It reconnects after value has already been delivered, keeping the door open for more business. Gratitude builds trust—and a simple ask makes it easy for the agent to say yes.
The right email at the right time can turn a cold lead into a loyal client—and it doesn’t have to be complicated. These templates are designed to help you start conversations, build trust, and stay top of mind with the agents who rely on great visuals to market their listings. Start with one, make it your own, and keep refining your approach as you go. And remember, TourFactory is here to support your business with branded marketing kits, polished listing pages, and new email tools that make staying connected easier than ever. Let your inbox become one of your most powerful tools in 2026.
Want to take your email game—and your business—to the next level?
Partnering with TourFactory means more than just media tools. You get branded marketing kits, elite support, and ready-made systems that help you stay ahead of the curve.
👉 Learn more about becoming a TourFactory Authorized Provider and see how we can help you grow your client base, boost your bookings, and scale your business in 2026.
