 |
|
 |
|
|
|
For a smooth running Marketing Plan, you need a strong engine.
The TourFactory Marketing Engine is a comprehensive plan that helps agents acquire and sell
more listings. As with any engine, it's performance depends on the efficiency of each part
and how they serve their greater purpose...moving from one place to another. Buyers are trying
to move closer to their dream home. Sellers are trying to move their property. Agents are trying
to move buyers and sellers toward a mutually beneficial agreement. The TourFactory Marketing
Engine supplies the horsepower to get everybody where they need to go. Creating the necessary
horsepower requires 3 essential elements.
AIR
The air that breathes life into the TourFactory Marketing Engine is the Virtual Tour and it's
related products. The Virtual Tour provides the ability to view photos and get information
about a listing. A huge benefit to the Virtual Tour is it's ability to be modified into
different Tour Types. A Tour Type is a Virtual Tour that
has been modifed for different devices so it can be viewed on the Internet,
mobile phones and other external marketing materials such
as flyers and CD's. Every
Tour Type serves each of the following purposes:
Educate
With more than 80% of buyers beginning their search for a home on the Internet, the Virtual Tour
has emerged as the norm for marketing homes on the Internet. Because the world is
busier than ever, people are using Virtual Tours to look for property at the time that fits their
schedule so they can quickly locate what they want. Educating agents on how to capitalize on this
new reality and enormous opportunity is essential to the growth of the Real Estate Industry as a
whole. Some agents are hesitant about taking the first step in building a Virtual Tour. There is a
perception that you may not have time to build your own Virtual Tours. FastTrack eliminates
this obstacle by providing realtime assistance to you while you are building an actual Virtual
Tour. It walks you through every field and instructs you through the entire tour building process.
It's that simple. Once you see how easy it really is to build a Virtual Tour, we hope that you will
add TourFactory Virtual Tours as a permanent member of your marketing team.
Inform
Another essential purpose that Tour Types serve is to provide information to everyone involved
in the homebuying process. Buyers want information about the home. Sellers want information
about how their Virtual Tour is performing. Agents want information about buyers and sellers.
Every aspect of the Virtual Tour provides this information in abundance. The TourFactory Ultimate
Tour contains tools for the buyer and the agent. The buyer will find maps, calculator, information
and large viewing modes to inform them about the listing. The Weekly Sellers Report provides
information on the performance of their Virtual Tour directly to the seller. This reinforces the
picture of an agent who is competent and effective. The agent website, and promotional elements
of the Virtual Tour help bring buyers and sellers directly to the agent.
Present
Real Estate Agents know how important appearance and a good presentation can mean to their
business. Helping agents improve their professional appearance is top priority at TourFactory.
That's why every Virtual Tour and marketing piece we produce features top-notch design and gives
you the definitive edge in a competitive market.
Promote
The photography, the tour, presentation and information provide everything about a listing to
generate a lead. The only question is, "Where does that lead go?" We provide customizable headers,
contact information and prominently displayed photos of the agent seamlessly integrated into the
Marketing Engine. After all, it's your tour, therefore it's you who takes the lead.
Personalize
When it comes to closing a deal or securing a listing, personality goes a long way. Your suit,
smile and handshake are tools in themselves that factor into whether you'll make the sale or get the
listing. A website can be a very effective way to let potential clients know who you are and what
you're about. That's why we integrated a complete agent website into the Marketing Engine. Consider
it your digital handshake.
Refer
Keep selling long after the listing has sold with the CD Tour. The CD Tour contains a replica of
the online Virtual Tour and serves as a memory for the seller and as an effective referral tool
that can be shown and passed to future sellers. The very nature of a CD begs to be kept unlike a
businesscard which tends to get damaged, lost or discarded. So get people talking and future sellers
calling with the CD Tour.
FUEL
The fuel that propells all of the components of the engine into motion is distribution. You can
have the most incredible materials on the planet but if they are not put in front of a target
audience, they become irrellevant. TourFactory employs the most effective distribution channels
to be found anywhere. Realtor.com, Google, Yahoo!, The duPont REGISTRY, Home Debut and Sprint help
get your listing in front of millions of potential buyers every day. This has been essential in
making a TourFactory Virtual Tour the most clicked Virtual Tour on the Internet today!
FIRE
Combining effective marketing materials and widespread distribution results in more sales. Sales
is the fire that keeps the Marketing Engine running. Having served agents for more than 10 years is
a testament that our Virtual Tours sell homes. Sales are essentially the ultimate test of the
effectiveness of any marketing plan system, and the TourFactory Marketing Engine has proven to
be a vital marketing tool for top producers everywhere.
|
>> READY TO START THE ENGINE? LET'S BEGIN. <<
STEP 1: Who will be photographing the property?
|
|
|
|
|
